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Diamond Platnumz Biography

Tanzanian Musician

Popularity Rank: #69


Naseeb Abdul Juma Issack, born and popularly known as Diamond Platnumz, is a renowned Tanzanian bongo flava recording artist, dancer, philanthropist, and businessman. Hailing from Tanzania, he has established himself as a significant figure in the East and Central African music scene. As the founder and CEO of WCB Wasafi Record Label, Wasafi Bet, and Wasafi Media, Diamond has made remarkable strides in the music industry, becoming the first Africa-based artist to achieve 900 million views on YouTube.

Diamond Platnumz
Full Name Naseeb Abdul Juma Issack
Born October 2, 1989 (age 34)
Nationality Tanzanian
Occupation Musician
Relationship Status Single
Awards Best Live Act (AFRIMA)
Organization WCB Wasafi

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Early Life

  • Diamond Platnumz was born as Naseeb Abdul Juma Issack.
  • He is a native of Tanzania and has grown to become one of its most celebrated musicians.


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Beginnings and Breakthrough

  • Diamond Platnumz initiated his music career in 2006 at the age of 18 while he was selling clothes.
  • He used earnings from his clothing business to record songs.
  • His first single, “Toka Mwanzo,” a fusion of Bongo flava and R&B, did not achieve commercial success.
  • However, his breakthrough came with the hit single “Kamwambie” in 2010, which earned him three Tanzania Music Awards.
  • The same year, he released his debut studio album titled “Kamwambie.”

Collaborations and Releases

  • Diamond Platnumz has collaborated with various artists and videographers throughout his career.
  • He has frequently worked with videographer Director Kenny for his music videos.
  • In 2022, he released an extended playlist titled “First Of All (FOA),” featuring top artists like Zuchu, Adekunle Gold, Focalistic, and other renowned African artists.
  • This EP is described as a mix of R&B, Bongo Flava, and Afrobeats.
  • In 2023, he released a collaboration with Congolese musician, Koffi Olomide, marking their second collaboration after “Waah” in 2020.

Commercial Activities

  • Diamond Platnumz has been associated with various brands and commercial activities.
  • In 2019, he was introduced as the Pepsi Brand Ambassador in East Africa.
  • He has also been the Brand Ambassador for Parimatch Africa, Nice One, and Coral Paints (Tanzania).
  • In December 2021, he launched Wasafibet in partnership with Odibets, a Kenyan sports betting company.

Awards and Nominations

  • Diamond Platnumz is the most decorated music artist in East and Central Africa.
  • He has received numerous awards and nominations throughout his career, reflecting his significant impact on the music industry.

Personal Life

  • Diamond Platnumz is a devout Muslim.
  • He has two children with his former partner, South African-based Ugandan businesswoman Zari Hassan.
  • He also fathered a child with Tanzanian model Hamisa Mobetto.
  • As of 2019, he was in a relationship with Kenyan model and musician Tanasha Donna, with whom he has a son. However, the couple has since separated.
  • Diamond is related to Tanzanian socialite-cum-DJ, Romeo Abdul Jones, known professionally as Romy Jones. He also has two sisters: musician Queen Darleen and entrepreneur-socialite Esma Platnumz.
  • In the political arena, he has shown support for Tanzania’s dominant ruling party, the Chama Cha Mapinduzi (CCM), and endorsed Raila Odinga in the 2022 Kenyan general election.

Source: Wikipedia

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